Thursday, January 29, 2009

Haiku Me!!!


calla lily sways
Peter on the chair he sits
blue over red under white

Friday, January 23, 2009

The Young Student

"When I grow up I want to be just like my daddy and make $100 off the internet."

Hope and Balance

What if someone grabbed you off the street threw you in a private jet, and took you to a tropical island where you were you weren't allowed to use your phone or email?  Yes, I know--extraordinary rendition doesn't sound so bad after all.

Wednesday, January 21, 2009

Big in Balkans

Yes folks, Serbia's largest Men's Monthly FHM Magazine, has recognized the Daily Peter by giving it their "Life was Much More Interesting When we had a Dictator" Award--known locally as the Slobodanie.

The caption translates to:  "If see this guy in street, take wallet."

Tuesday, January 13, 2009

Fan Mail

Dear Peter,

You are very cool.  I suffer from Acute Disbalancia Syndrome and cannot keep anything on my head.  For many years I suffered in silence.  But after viewing your blog I found the courage to put on a helmet.  With something constantly on my head I have a new found sense of self esteem, and have talked to three girls!  Soon I hope to loosen the chin strap.  Thanks Peter!  You're an inspiration to everyone with ADS.

Sincerely yours,

Brett G.
Sioux Falls, Florida

Silly Bunny Wants to be a Peter

Sunday, January 11, 2009

Addiction's Grip and Peter's Head

I'd like to tell you about my friend Peter.  He has a problem.  A Japanese Pop-Culture problem.

For weeks Peter's been hanging out in the back corner of Borders sitting indian style and reading semi-pornographic Japanese Manga comic books.  I was a little concerned, but I
 thought "Hey, at least it's not Dungeons and Dragons.  It's not like he's in to the HARD stuff."

Little by little he began to withdraw.  I'd try to put something on his head and take a picture, but all he wanted to do was read his Manga.  Still I wasn't worried.  Even when he bought that Scion I thought it was just a "faze" he was going through.  He'd say things like "It's cool", and "I've got everything under control", and "Just 'cus I like to do a little Manga it doesn't mean I have a problem."  I wanted to believe him--I really did.  But that all changed when I saw this:
Yes, it's an unsexy man dressed like a sexy female cartoon character .  It was in his Trapper-Keeper.  

I looked away in tears.  But tears soon turned to denial.  It's not like he's in his bedroom late at night filming his comic book collection and putting it on youtube, right? Wrong!

The following is the nerdiest thing I've ever seen:

I think things are getting bad.  These photos have recently fallen into my possession.  I think it's time for an intervention.

Friday, January 9, 2009

Peter and the VERY friendly dog

"Bark Bark!", said the Dog.

"Woof Woof Woof", shouted Peter, angry at being interrupted.

The dog circled peter for a moment then said, "Bark, bark, bark.  Grrrrr-ruf!"

Peter was taken aback.  Not knowing what to make of his new friend Peter let it be know that, "Woof woof woof.  Grrr.  Woof!  Bark! Bark!"  

And with that, the dog mounted Peter's head where he remains to this day.

THE END

Wednesday, January 7, 2009

The Urban Peter

A message from our Brand Manager:

I know there's still apprehension from some who may also ask, "Will adopting an urban strategy make us a 'Black Brand'?" And to that, my answer is "no" (and that's another big conversation for another day). But without an understanding of the root of this urban audience, you'll miss truly reaching and affecting the urban consumer. 

Take a quick look at the history of Black Americans, and you'll understand why they are at the core of urban lifestyle. From the time of slavery through present day, Black Americans have created music, language, dance, and style as forms of self-expression, communication and survival. As Plato teaches us, "Necessity is the mother of all invention," and because Black Americans have historically been the underprivileged in America, it's been necessary for us to create, innovate and invent for survival. As progress was made over the years, self-esteem issues still lingered from times of slavery and segregation, which led to an ongoing need and desire for respect and affirmation. This is still at the core of what has driven a lot of the behaviors and identity of Black Americans. And the results of that need and desire are typically manifested through actions and behaviors that allow them to show off their individual style and to be seen as "hip," "cool" and better than those around them. 

And the urban environments in which this audience historically resided is most definitely a factor to what defines this aspirational lifestyle. With city living, Black consumers became more competitive, more open-minded, more culturally curious, more entrepreneurial in spirit and even more materialistic to a degree. Being close to the energy of successful business, to new trends and styles emanating from the urban environs and the feeling that anything he or she can do I can do better, fueled a "keeping up with the Joneses" reality. 

As hip-hop gained its strength in Black America and thus, inner-city communities, it was adopted by others that shared a common interest in hip-hop lifestyle. Hip-hop was inclusive by nature, so it did not discriminate. Although hip-hop was originated by a culture of Black people, it was based on a lifestyle, and that lifestyle was aspirational and inspirational to a nation of young people and that also begged, borrowed and stole from a diverse range of cultures. It was influenced as much as it influenced others. And as hip-hop lifestyle became more prevalent and accepted by popular culture, it then transcended into a more universal urban lifestyle. 

It's easy to see how the urban lifestyle trend has quickly spread, reaching far across the globe as new media options and high-speed connections enable anyone, anywhere with similar aspirations to join the party. But as the audience widens, it's critical to understand and remember what drives the trend. And what drives the trend is the mindset of the consumer -- who at the core, is black. And I say, if you want an authentic taste, you go to an authentic place.

Given that many trends born out of Black Culture have eventually become popular American Culture, it can be easy to forget the origin and the importance of recognizing the unique "ingredients" that propelled that trend into the mainstream. 

Race or culturally appropriate teams are still often the "big pink elephant" in the board room when marketers start talking about their urban strategies. Black culture is a significant link in the DNA of the urban lifestyle and that point must be recognized in order to truly understand what's at the core of the attitudes, opinions and behaviors of this group. I'm here to say that yes, you really need an agency that focuses on African Americans to effectively resonate with an urban lifestyle audience. It matters. Adopting an urban strategy won't make your brand "Black," but a strategic urban strategy does begin with a smart team that does have African-American relevance. 


In the business this is known as "plagiarism."

The Daily Peter Memorial Foundation. Click Now!

Last year, the Daily Peter Memorial Foundation raised over $36.67.  Where does the money go? Mainly to cigarettes and cheap white wine.  Sometimes Peter and I get a tube of model glue, a paper bag, and huff the day away behind the 7-11.  When the money runs out we go back to blogging.  So please click on the ads so Peter can buy something nice--like this can of hominy:

Mystery Bag

What's in the bag Peter?  Did your MOMMY buy it for you? 

Uh-oh.  I think I hurt his feelings.

Whatever.  Smell you later.